IKEA Sleepover Stream
For a very special event, we worked together with the agency Traktor, which organized a social media stream for IKEA. The event was broadcast simultaneously on TikTok and Instagram Live and required precise technical implementation.
Three manned, mobile cameras and six remote-controlled PTZ cameras were used to flexibly capture different perspectives and ensure a dynamic stream. In addition to the camera technology, video editing and transmission, sound transmission and the correct lighting of the filming locations also played a key role in ensuring a high-quality live experience.
A special highlight of the stream was the performance of a music act, which further enhanced the event and provided special moments.
The close collaboration with the Traktor agency and the targeted technical implementation resulted in a smooth and professional live stream that delighted viewers on TikTok and Instagram.
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